Follow the steps below for setting up your first billable or house campaign.
Step 1: Create an Agency and Brand for your campaign (for Billable Campaign Types only)
If you are creating a House campaign, you can skip to Step 2 below!
Navigate to the "Agency" page on the left side menu bar under "Organization" within your Advertising Profile.
Select the in the top right corner of the "Agencies" page. Name your agency, and click "Save".
Within your new Agency, click the to add a brand. Name your brand, select your brand's industry, and click save.
Note: to maximize delivery of campaigns with your brand, choose a Tier 2 industry category (more info).
Step 2: Create your campaign
Navigate to "Campaigns" on the left side menu bar.
Click the blue plus sign or "New Campaign," name your campaign and select the Type.
If Billable, select the corresponding agency and brand, select "Standard," and click "Save." If House, simply select “Standard” - agency and brand is optional. Optionally, you can select a Subtype for any campaign. Sub-types are further labels that help you tag and organize your campaigns.
Step 3: Set up your campaign's flight(s) under "Run"
Flights determine when your campaign is available to run. Flights can be targeted by both broadcast or standard ISO weeks or months, as well as a custom date with or without an end date. Additionally, all options include day-of-week targeting. Select your flight and click "Save".
Step 4: Select series to target
Click the blue plus signin the "Series" card to select which series or network you'd like to connect to this campaign. There is no limit to how many series you can add, but at least one series must be selected in order for your campaign to fire ads.
When you've selected your series or network, click "Create." You'll be taken to a page where you can choose specific parameters for your campaign on a series level.
On the Goal Card, you can choose a CPM value for the series, a Goal Type, ability to run Spot and/or Live Read ads, and limit the campaign to either RSS downloads and/or API listens.
Selecting RSS will make your campaign available to the RSS feed (which includes downloads from listening platforms like Apple Podcasts, iTunes, and Spotify). Selecting API will make your episode available to embeddable players you may be using.
On the Episodes Card, you can select specific episodes for the campaign to target, or select a range of episodes. An episode must be published to be targeted (this includes "pending" and "planned" episodes as well). The system will not allow you to target an unpublished episode.
See Step 5 for Positional Targeting instructions.
Feel free to reach out to us at firstname.lastname@example.org if you'd like us to verify that your campaign is set up correctly.
Step 5: Add AIP Positions*
Click "Add Positions" or the blue plus sign in order to select AIP positions to target within this series.
*Your campaign will not fire unless you've selected at least one AIP position at the series level.
Step 6: Upload Your Ad Creative
Click the blue plus sign on the "Ads" card, name your spot, then upload your file into the WarpFeed. You can also specify 3rd Party Tracking at the Ad level.
Then, click on the Publish button located in the top blue banner that will pop up once your ad audio is uploaded. You will automatically be brought back to your full campaign page to review your campaign.
Step 7: Schedule Your Campaign
Lastly, click on Schedule located in the top orange banner. Your campaign is ready to go and will turn active when your flight starts.