Your campaigns on ART19 will now be organized into Insertion Orders and Line Items to match with your advertising contracts and align with the information management on Order Management Systems (OMS).
An Insertion Order (IO) is a formal agreement between an advertiser and publisher outlining campaign terms, budget, and timeline. In ART19, an IO acts as a parent container that holds shared information like brand and agency details. Each IO contains Line Items (LI), which are the individual ad placements where specific targeting parameters are set up for ad delivery.
Note: Line items cannot be moved between insertion orders once created.
Creating Insertion Orders and Line Items
A Line Item defines how specific ad creatives are served, including pricing, targeting, and delivery details. It functions as a building block within an Insertion Order, specifying how ads reach target audiences.
To start you need at least one Brand. These can be created in the Brands tab on the left hand side. Click 'Brands' then 'Create Brand'. Then give it a name, add the brand's domain, select an Industry, and click 'Create'.
Next, navigate back to the Campaign Hub to create your Insertion Order. Click the blue + button to create a new Insertion Order. If you already have a brand you can click New Insertion Order on the list view page.
Add an External Order Number (if using), give the IO a Name, Type and Brand. You can also select an Agency, if needed, and pick a Standard or Broadcast calendar (Standard follows regular calendar months (e.g. 1 April - 30 April). Broadcast follows the broadcast advertising calendar, where months start and end on Mondays and are made up of complete weeks). Click 'Create'.
You will then be taken to the Order Detail page which outlines the main information for that Insertion Order. You can make edits to these details as long as it is still in a draft status.
Then you will need to create a new Line Item, within this Insertion Order. Click 'New Line Item' at the top right of the page.
Give the LI a number, if using, and a Name. Then you can select a Type. You can also select whether this is Standard or Sequential (more information here). Click 'Create'.
Next you can add the Line Item details including Priority, Flight, Goal, Pacing, Frequency, Competitive Separation, and Geo, Device and Platform Targeting settings. Select your Episode and Positional settings. And add the Series you want to target. Then add your ad(s). You can also add a 3rd Party Campaign Measurement pixel, if using.
You can then click 'Schedule' in the top right of the banner. It will enter Scheduled mode (blue) if the start date is in the future, or Active mode (green) if it has already started.
Line Items can be deleted (as long as the campaign has not started), archived, or duplicated using the icons on the Line Items page.
Insertion Orders can be deleted as long as no Line Items have started. Insertion Orders cannot be archived or duplicated. If you have completed IOs you no longer need, you can archive all their Line Items to keep your Campaign Hub tidy - the IO will remain but its Line Items will be hidden from the active view.
Insertion Orders can be deleted as long as no Line Items have started. Insertion Orders cannot be duplicated or archived.
3P Measurement on Insertion Orders
You can set a third party measurement pixel at the IO level which cascades down to each Line Item belonging to the IO. This enables you to measure ad impressions consolidated at IO level and is in addition to the Line Item level 3P measurement functionality.