ART19 uses listener IP address data to determine geographic location for ad targeting. The Geo-Targeting tool allows you to target your line item by continent, country, state or province, city (US only), or DMA (US only). Please see the end of this article for a list of targetable regions outside of the US. Using this tool enables you to control what geographic area your line item will be heard in.
All line items will default to Planet Earth (all locations). You can include or exclude locations from targeting parameters for your line item in the Geo-Targeting card on your line item's detail page. To include a location, click on the ‘+’ button on the top right corner of card and select ‘Include locations’ option from the drop down menu.
Select the location to include in the ‘Include locations’ modal as shown below by typing the initial keywords in the search box. Choose the correct location by clicking on ’Select’ button next to the appropriate suggested location. You can see if the location you selected is a continent, country, state/region, DMA (US only) and city (US only). If you change your mind, you can remove the location by clicking on ‘Deselect’ button within the search term suggestions menu or clicking on the ‘x’ button next to the appropriate location in the ‘Selected’ section below.
If you want to target DMAs at scale, click on the drop down menu on the top left and select appropriate DMAs by typing in the search bar. You can review all selected DMAs at the bottom of the modal before adding them to the location targeting parameters by clicking on ‘Add’ button.
Similar modal exists if you want to target your line item away from certain locations as shown below.
All selected locations (both inclusions and exclusions) appear in the Geo-Targeting card as shown below. You can review if a particular location is included / excluded by typing in the search bar. You can also delete a particular location or all locations at once if needed using the select all button located just below 'Include Locations' and 'Exclude Locations' section headings. Your line item geo-targeting parameters are all set after this step.
Including a location automatically excludes all other locations. You do not need to Include and Exclude. e.g. If you Include United States, no other country will be targeted by this line item.