Setting Up 3rd Party Measurement - Extreme Reach

Overview:

ART19 is certified to support Extreme Reach tags. The passing of IP address in the X-Forwarded-For and X-Device-IP headers must be enabled for your Ad Ops profile so Extreme Reach can receive the necessary information for measurement. To ensure this is enabled please reach out to [e-mail].

As with all 3rd Party measurement URL’s, Extreme Reach measurement can be added at both the campaign or ad level. A measurement URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same measurement URL. 

Step 1: Extreme Reach Campaign Level Measurement

Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Measurement.  

To add a destination, press the blue plus button and provide a name for your new Measurement Destination. Then click save. Please note, a Measurement Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor

Step 2: Set specific parameters

Click on the pencil icon on the top-right of the card to populate the remainder of your Measurement Destination information.

A typical Extreme Reach tag will look like this:

https://beacons.extremereach.io/cp-imp?cid=xxxxxx&creative_id=xxxxxxxx&line_item=xxxxxxxx&er_pm=&er_ar=0&er_cp=&er_pt=&er_did=[INSERT_DEVICE_ID_HERE]&us_privacy=${US_PRIVACY}&gdpr_consent=${GDPR_CONSENT_1002}&gdpr=${GDPR}&gpp=${GPP_STRING_1002}&gpp_sid=${GPP_SID}&ba_cb=[INSERT_CACHEBREAKER_HERE]

The [INSERT_CACHEBREAKER_HERE] macro will need to be updated with ART19’s Random macro. To update the pre-existing macro, highlight the entire macro.

Then click the corresponding button, in this case RANDOM, to update the macro.

Be sure to set to Active before clicking Update & Close.