Overview:
ART19 is certified to support DoubleVerify site-served measurement URLs. The passing of IP address in the X-Forwarded-For and X-Device-IP headers must be enabled for your Ad Ops profile so Double Verify can receive the necessary information for measurement. To ensure this is enabled please reach out to support@art19.com.
As with all 3rd Party measurement URL’s, DoubleVerify measurement can be added at both the campaign or ad level. A measurement URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same measurement URL.
Step 1: Double Verify Campaign Level Measurement
Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Measurement.
To add a destination, press the blue plus button and provide a name for your new Measurement Destination. Then click save. Please note, a Measurement Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor.
Step 2: Apply Measurement URL
Click on the pencil icon on the top-right of the card to populate the remainder of your Measurement Destination information.
In most cases, the agency who would like Double Verify measurement tags implemented will supply a spreadsheet generated by Double Verify that contains the tag. The tag URL should be copied from the IMG SRC in the cell labeled DVTag (1x1).
That URL should be copied into the URL field and will come pre-populated with all macros in the proper syntax from Double Verify. Simply copy the URL provided as is into the URL field, set to Active and hit Update & Close.