ART19 is certified to support Dynata measurement tags. The passing of IP address in the X-Forwarded-For and X-Device-IP headers must be enabled for your Ad Ops profile so Dynata can receive the necessary information for measurement. To ensure this is enabled please reach out to firstname.lastname@example.org.
As with all 3rd Party measurement URL’s, Dynata tags can be added at both the campaign or ad level. A measurement URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same measurement URL.
Step 1:Dynata Campaign Level Measurement
Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Measurement.
To add a destination, press the blue plus button and provide a name for your new Measurement Destination. Then click save. Please note, a Measurement Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor.
Step 2: Apply measurement URL
Click on the pencil icon on the top-right of the card to populate the remainder of your Measurement Destination information.
A typical Dynata measurement tag will look like this:
This will come pre-populated with all macros in the proper syntax from Dynata. Simply copy the URL provided as is into the URL field, set to Active and hit Update & Close.