This guide describes how ART19's ad serving technology works. The goal is to help you manage your line items more effectively, using all the line item tools ART19 offers. It does not cover the technical aspects of dynamic ad insertion. For more information, please contact Support.
How to use this guide
Ad selection comes down to three things working together: whether the episode is set up to receive ads, whether the line item is set up to deliver, and whether there is a large enough audience. When more than one line item targets the same podcast, the ad server decides between them using Priority, Pacing, and CPM. The articles below cover each piece. You can read them in order for a full picture, or jump to the one that answers your question.
In this section
- What does an episode need to receive ads?
- What does a line item need to deliver?
- How does audience size affect line item delivery?
- Why Isn't My Line Item Delivering?
- How does ART19 choose between multiple line items?
- How do exclusions work across line items?
- How does line item pacing work?
- Line item settings reference