Podcast measurement prefixes allow you to track and report how many downloads or "listens" your episodes are receiving. This information is useful for providing more data regarding your podcast that can be shared with sponsors and potential advertiser, and helps to verify your series download numbers and estimated audience size.
Note: that feed prefixes are different than 3rd Party Ad Tracking pixels
Podtrac, Chartable and Podsights are notable podcast measurement providers. If you have an account with them, we can add a prefix to the series RSS URL and our server will ping them with data whenever there is a listen/download. This essentially allows you to have your podcast statistics collected on a third party tool dashboard.
Here are Podtrac’s key audience metrics, but this may vary by tool:
- Unique Downloads by Episode
- Unique Downloads by Source
- Unique Downloads by Country
- Unique Monthly Audience
To add a prefix to your series, please see: Managing Measurement Prefixes
Please reach out to support@art19.com if you have any additional questions or would like more information.