The following industry categories can be associated with a Brand in your Ad Ops profile for Competitive Separation purposes.
IAB v1 Categories
| ID | Tier 1 | Tier 2 |
| IAB1 | Arts & Entertainment | |
| IAB1-1 | Arts & Entertainment | Books & Literature |
| IAB1-2 | Arts & Entertainment | Celebrity Fan/Gossip |
| IAB1-3 | Arts & Entertainment | Fine Art |
| IAB1-4 | Arts & Entertainment | Humor |
| IAB1-5 | Arts & Entertainment | Movies |
| IAB1-6 | Arts & Entertainment | Music |
| IAB1-7 | Arts & Entertainment | Television |
| IAB2 | Automotive | |
| IAB2-1 | Automotive | Auto Parts |
| IAB2-2 | Automotive | Auto Repair |
| IAB2-3 | Automotive | Buying/Selling Cars |
| IAB2-4 | Automotive | Car Culture |
| IAB2-5 | Automotive | Certified Pre-Owned |
| IAB2-6 | Automotive | Convertible |
| IAB2-7 | Automotive | Coupe |
| IAB2-8 | Automotive | Crossover |
| IAB2-9 | Automotive | Diesel |
| IAB2-10 | Automotive | Electric Vehicle |
| IAB2-11 | Automotive | Hatchback |
| IAB2-12 | Automotive | Hybrid |
| IAB2-13 | Automotive | Luxury |
| IAB2-14 | Automotive | MiniVan |
| IAB2-15 | Automotive | Mororcycles |
| IAB2-16 | Automotive | Off-Road Vehicles |
| IAB2-17 | Automotive | Performance Vehicles |
| IAB2-18 | Automotive | Pickup |
| IAB2-19 | Automotive | Road-Side Assistance |
| IAB2-20 | Automotive | Sedan |
| IAB2-21 | Automotive | Trucks & Accessories |
| IAB2-22 | Automotive | Vintage Cars |
| IAB2-23 | Automotive | Wagon |
| IAB3 | Business | |
| IAB3-1 | Business | Advertising |
| IAB3-2 | Business | Agriculture |
| IAB3-3 | Business | Biotech/Biomedical |
| IAB3-4 | Business | Business Software |
| IAB3-5 | Business | Construction |
| IAB3-6 | Business | Forestry |
| IAB3-7 | Business | Government |
| IAB3-8 | Business | Green Solutions |
| IAB3-9 | Business | Human Resources |
| IAB3-10 | Business | Logistics |
| IAB3-11 | Business | Marketing |
| IAB3-12 | Business | Metals |
| IAB4 | Careers | |
| IAB4-1 | Careers | Career Planning |
| IAB4-2 | Careers | College |
| IAB4-3 | Careers | Financial Aid |
| IAB4-4 | Careers | Job Fairs |
| IAB4-5 | Careers | Job Search |
| IAB4-6 | Careers | Resume Writing/Advice |
| IAB4-7 | Careers | Nursing |
| IAB4-8 | Careers | Scholarships |
| IAB4-9 | Careers | Telecommuting |
| IAB4-10 | Careers | U.S. Military |
| IAB4-11 | Careers | Career Advice |
| IAB5 | Education | |
| IAB5-1 | Education | 7-12 Education |
| IAB5-2 | Education | Adult Education |
| IAB5-3 | Education | Art History |
| IAB5-4 | Education | Colledge Administration |
| IAB5-5 | Education | College Life |
| IAB5-6 | Education | Distance Learning |
| IAB5-7 | Education | English as a 2nd Language |
| IAB5-8 | Education | Language Learning |
| IAB5-9 | Education | Graduate School |
| IAB5-10 | Education | Homeschooling |
| IAB5-11 | Education | Homework/Study Tips |
| IAB5-12 | Education | K-6 Educators |
| IAB5-13 | Education | Private School |
| IAB5-14 | Education | Special Education |
| IAB5-15 | Education | Studying Business |
| IAB6 | Family & Parenting | |
| IAB6-1 | Family & Parenting | Adoption |
| IAB6-2 | Family & Parenting | Babies & Toddlers |
| IAB6-3 | Family & Parenting | Daycare/Pre School |
| IAB6-4 | Family & Parenting | Family Internet |
| IAB6-5 | Family & Parenting | Parenting - K-6 Kids |
| IAB6-6 | Family & Parenting | Parenting teens |
| IAB6-7 | Family & Parenting | Pregnancy |
| IAB6-8 | Family & Parenting | Special Needs Kids |
| IAB6-9 | Family & Parenting | Eldercare |
| IAB7 | Health & Fitness | |
| IAB7-1 | Health & Fitness | Exercise |
| IAB7-2 | Health & Fitness | A.D.D. |
| IAB7-3 | Health & Fitness | AIDS/HIV |
| IAB7-4 | Health & Fitness | Allergies |
| IAB7-5 | Health & Fitness | Alternative Medicine |
| IAB7-6 | Health & Fitness | Arthritis |
| IAB7-7 | Health & Fitness | Asthma |
| IAB7-8 | Health & Fitness | Autism/PDD |
| IAB7-9 | Health & Fitness | Bipolar Disorder |
| IAB7-10 | Health & Fitness | Brain Tumor |
| IAB7-11 | Health & Fitness | Cancer |
| IAB7-12 | Health & Fitness | Cholesterol |
| IAB7-13 | Health & Fitness | Chronic Fatigue Syndrome |
| IAB7-14 | Health & Fitness | Chronic Pain |
| IAB7-15 | Health & Fitness | Cold & Flu |
| IAB7-16 | Health & Fitness | Deafness |
| IAB7-17 | Health & Fitness | Dental Care |
| IAB7-18 | Health & Fitness | Depression |
| IAB7-19 | Health & Fitness | Dermatology |
| IAB7-20 | Health & Fitness | Diabetes |
| IAB7-21 | Health & Fitness | Epilepsy |
| IAB7-22 | Health & Fitness | GERD/Acid Reflux |
| IAB7-23 | Health & Fitness | Headaches/Migraines |
| IAB7-24 | Health & Fitness | Heart Disease |
| IAB7-25 | Health & Fitness | Herbs for Health |
| IAB7-26 | Health & Fitness | Holistic Healing |
| IAB7-27 | Health & Fitness | IBS/Crohn's Disease |
| IAB7-28 | Health & Fitness | Incest/Abuse Support |
| IAB7-29 | Health & Fitness | Incontinence |
| IAB7-30 | Health & Fitness | Infertility |
| IAB7-31 | Health & Fitness | Men's Health |
| IAB7-32 | Health & Fitness | Nutrition |
| IAB7-33 | Health & Fitness | Orthopedics |
| IAB7-34 | Health & Fitness | Panic/Anxiety Disorders |
| IAB7-35 | Health & Fitness | Pediatrics |
| IAB7-36 | Health & Fitness | Physical Therapy |
| IAB7-37 | Health & Fitness | Psychology/Psychiatry |
| IAB7-38 | Health & Fitness | Senior Health |
| IAB7-39 | Health & Fitness | Sexuality |
| IAB7-40 | Health & Fitness | Sleep Disorders |
| IAB7-41 | Health & Fitness | Smoking Cessation |
| IAB7-42 | Health & Fitness | Substance Abuse |
| IAB7-43 | Health & Fitness | Thyroid Disease |
| IAB7-44 | Health & Fitness | Weight Loss |
| IAB7-45 | Health & Fitness | Women's Health |
| IAB8 | Food & Drink | |
| IAB8-1 | Food & Drink | American Cuisine |
| IAB8-2 | Food & Drink | Barbecues & Grilling |
| IAB8-3 | Food & Drink | Cajun/Creole |
| IAB8-4 | Food & Drink | Chinese Cuisine |
| IAB8-5 | Food & Drink | Cocktails/Beer |
| IAB8-6 | Food & Drink | Coffee/Tea |
| IAB8-7 | Food & Drink | Cuisine-Specific |
| IAB8-8 | Food & Drink | Desserts & Baking |
| IAB8-9 | Food & Drink | Dining Out |
| IAB8-10 | Food & Drink | Food Allergies |
| IAB8-11 | Food & Drink | French Cuisine |
| IAB8-12 | Food & Drink | Health/Lowfat Cooking |
| IAB8-13 | Food & Drink | Italian Cuisine |
| IAB8-14 | Food & Drink | Japanese Cuisine |
| IAB8-15 | Food & Drink | Mexican Cuisine |
| IAB8-16 | Food & Drink | Vegan |
| IAB8-17 | Food & Drink | Vegetarian |
| IAB8-18 | Food & Drink | Wine |
| IAB9 | Hobbies & Interests | |
| IAB9-1 | Hobbies & Interests | Art/Technology |
| IAB9-2 | Hobbies & Interests | Arts & Crafts |
| IAB9-3 | Hobbies & Interests | Beadwork |
| IAB9-4 | Hobbies & Interests | Birdwatching |
| IAB9-5 | Hobbies & Interests | Board Games/Puzzles |
| IAB9-6 | Hobbies & Interests | Candle & Soap Making |
| IAB9-7 | Hobbies & Interests | Card Games |
| IAB9-8 | Hobbies & Interests | Chess |
| IAB9-9 | Hobbies & Interests | Cigars |
| IAB9-10 | Hobbies & Interests | Collecting |
| IAB9-11 | Hobbies & Interests | Comic Books |
| IAB9-12 | Hobbies & Interests | Drawing/Sketching |
| IAB9-13 | Hobbies & Interests | Freelance Writing |
| IAB9-14 | Hobbies & Interests | Genealogy |
| IAB9-15 | Hobbies & Interests | Getting Published |
| IAB9-16 | Hobbies & Interests | Guitar |
| IAB9-17 | Hobbies & Interests | Home Recording |
| IAB9-18 | Hobbies & Interests | Investors & Patents |
| IAB9-19 | Hobbies & Interests | Jewelry Making |
| IAB9-20 | Hobbies & Interests | Magic & Illusion |
| IAB9-21 | Hobbies & Interests | Needlework |
| IAB9-22 | Hobbies & Interests | Painting |
| IAB9-23 | Hobbies & Interests | Photography |
| IAB9-24 | Hobbies & Interests | Radio |
| IAB9-25 | Hobbies & Interests | Roleplaying Games |
| IAB9-26 | Hobbies & Interests | Sci-Fi & Fantasy |
| IAB9-27 | Hobbies & Interests | Scrapbooking |
| IAB9-28 | Hobbies & Interests | Screenwriting |
| IAB9-29 | Hobbies & Interests | Stamps & Coins |
| IAB9-30 | Hobbies & Interests | Video & Computer Games |
| IAB9-31 | Hobbies & Interests | Woodworking |
| IAB10 | Home & Garden | |
| IAB10-1 | Home & Garden | Appliances |
| IAB10-2 | Home & Garden | Entertaining |
| IAB10-3 | Home & Garden | Environmental Safety |
| IAB10-4 | Home & Garden | Gardening |
| IAB10-5 | Home & Garden | Home Repair |
| IAB10-6 | Home & Garden | Home Theater |
| IAB10-7 | Home & Garden | Interior Decorating |
| IAB10-8 | Home & Garden | Landscaping |
| IAB10-9 | Home & Garden | Remodeling & Construction |
| IAB11 | Law, Gov't & Politics | |
| IAB11-1 | Law, Gov't & Politics | Immigration |
| IAB11-2 | Law, Gov't & Politics | Legal Issues |
| IAB11-3 | Law, Gov't & Politics | U.S. Government Resources |
| IAB11-4 | Law, Gov't & Politics | Politics |
| IAB11-5 | Law, Gov't & Politics | Commentary |
| IAB12 | News | |
| IAB12-1 | News | International News |
| IAB12-2 | News | National News |
| IAB12-3 | News | Local News |
| IAB13 | Personal Finance | |
| IAB13-1 | Personal Finance | Beginning Investing |
| IAB13-2 | Personal Finance | Credit/Debt & Loans |
| IAB13-3 | Personal Finance | Financial News |
| IAB13-4 | Personal Finance | Financial Planning |
| IAB13-5 | Personal Finance | Hedge Fund |
| IAB13-6 | Personal Finance | Insurance |
| IAB13-7 | Personal Finance | Investing |
| IAB13-8 | Personal Finance | Mutual Funds |
| IAB13-9 | Personal Finance | Options |
| IAB13-10 | Personal Finance | Retirement Planning |
| IAB13-11 | Personal Finance | Stocks |
| IAB13-12 | Personal Finance | Tax Planning |
| IAB14 | Society | |
| IAB14-1 | Society | Dating |
| IAB14-2 | Society | Divorce Support |
| IAB14-3 | Society | Gay Life |
| IAB14-4 | Society | Marriage |
| IAB14-5 | Society | Senior Living |
| IAB14-6 | Society | Teens |
| IAB14-7 | Society | Weddings |
| IAB14-8 | Society | Ethnic Specific |
| IAB15 | Science | |
| IAB15-1 | Science | Astrology |
| IAB15-2 | Science | Biology |
| IAB15-3 | Science | Chemistry |
| IAB15-4 | Science | Geology |
| IAB15-5 | Science | Paranormal Phenomena |
| IAB15-6 | Science | Physics |
| IAB15-7 | Science | Space/Astronomy |
| IAB15-8 | Science | Geography |
| IAB15-9 | Science | Botany |
| IAB15-10 | Science | Weather |
| IAB16 | Pets | |
| IAB16-1 | Pets | Aquariums |
| IAB16-2 | Pets | Birds |
| IAB16-3 | Pets | Cats |
| IAB16-4 | Pets | Dogs |
| IAB16-5 | Pets | Large Animals |
| IAB16-6 | Pets | Reptiles |
| IAB16-7 | Pets | Veterinary Medicine |
| IAB17 | Sports | |
| IAB17-1 | Sports | Auto Racing |
| IAB17-2 | Sports | Baseball |
| IAB17-3 | Sports | Bicycling |
| IAB17-4 | Sports | Bodybuilding |
| IAB17-5 | Sports | Boxing |
| IAB17-6 | Sports | Canoeing/Kayaking |
| IAB17-7 | Sports | Cheerleading |
| IAB17-8 | Sports | Climbing |
| IAB17-9 | Sports | Cricket |
| IAB17-10 | Sports | Figure Skating |
| IAB17-11 | Sports | Fly Fishing |
| IAB17-12 | Sports | Football |
| IAB17-13 | Sports | Freshwater Fishing |
| IAB17-14 | Sports | Game & Fish |
| IAB17-15 | Sports | Golf |
| IAB17-16 | Sports | Horse Racing |
| IAB17-17 | Sports | Horses |
| IAB17-18 | Sports | Hunting/Shooting |
| IAB17-19 | Sports | Inline Skating |
| IAB17-20 | Sports | Martial Arts |
| IAB17-21 | Sports | Mountain Biking |
| IAB17-22 | Sports | NASCAR Racing |
| IAB17-23 | Sports | Olympics |
| IAB17-24 | Sports | Paintball |
| IAB17-25 | Sports | Power & Motorcycles |
| IAB17-26 | Sports | Pro Basketball |
| IAB17-27 | Sports | Pro Ice Hockey |
| IAB17-28 | Sports | Rodeo |
| IAB17-29 | Sports | Rugby |
| IAB17-30 | Sports | Running/Jogging |
| IAB17-31 | Sports | Sailing |
| IAB17-32 | Sports | Saltwater Fishing |
| IAB17-33 | Sports | Scuba Diving |
| IAB17-34 | Sports | Skateboarding |
| IAB17-35 | Sports | Skiing |
| IAB17-36 | Sports | Snowboarding |
| IAB17-37 | Sports | Surfing/Bodyboarding |
| IAB17-38 | Sports | Swimming |
| IAB17-39 | Sports | Table Tennis/Ping-Pong |
| IAB17-40 | Sports | Tennis |
| IAB17-41 | Sports | Volleyball |
| IAB17-42 | Sports | Walking |
| IAB17-43 | Sports | Waterski/Wakeboard |
| IAB17-44 | Sports | World Soccer |
| IAB18 | Style & Fashion | |
| IAB18-1 | Style & Fashion | Beauty |
| IAB18-2 | Style & Fashion | Body Art |
| IAB18-3 | Style & Fashion | Fashion |
| IAB18-4 | Style & Fashion | Jewelry |
| IAB18-5 | Style & Fashion | Clothing |
| IAB18-6 | Style & Fashion | Accessories |
| IAB19 | Technology & Computing | |
| IAB19-1 | Technology & Computing | 3-D Graphics |
| IAB19-2 | Technology & Computing | Animation |
| IAB19-3 | Technology & Computing | Antivirus Software |
| IAB19-4 | Technology & Computing | C/C++ |
| IAB19-5 | Technology & Computing | Cameras & Camcorders |
| IAB19-6 | Technology & Computing | Cell Phones |
| IAB19-7 | Technology & Computing | Computer Certification |
| IAB19-8 | Technology & Computing | Computer Networking |
| IAB19-9 | Technology & Computing | Computer Peripherals |
| IAB19-10 | Technology & Computing | Computer Reviews |
| IAB19-11 | Technology & Computing | Data Centers |
| IAB19-12 | Technology & Computing | Databases |
| IAB19-13 | Technology & Computing | Desktop Publishing |
| IAB19-14 | Technology & Computing | Desktop Video |
| IAB19-15 | Technology & Computing | |
| IAB19-16 | Technology & Computing | Graphics Software |
| IAB19-17 | Technology & Computing | Home Video/DVD |
| IAB19-18 | Technology & Computing | Internet Technology |
| IAB19-19 | Technology & Computing | Java |
| IAB19-20 | Technology & Computing | JavaScript |
| IAB19-21 | Technology & Computing | Mac Support |
| IAB19-22 | Technology & Computing | MP3/MIDI |
| IAB19-23 | Technology & Computing | Net Conferencing |
| IAB19-24 | Technology & Computing | Net for Beginners |
| IAB19-25 | Technology & Computing | Network Security |
| IAB19-26 | Technology & Computing | Palmtops/PDAs |
| IAB19-27 | Technology & Computing | PC Support |
| IAB19-28 | Technology & Computing | Portable |
| IAB19-29 | Technology & Computing | Entertainment |
| IAB19-30 | Technology & Computing | Shareware/Freeware |
| IAB19-31 | Technology & Computing | Unix |
| IAB19-32 | Technology & Computing | Visual Basic |
| IAB19-33 | Technology & Computing | Web Clip Art |
| IAB19-34 | Technology & Computing | Web Design/HTML |
| IAB19-35 | Technology & Computing | Web Search |
| IAB19-36 | Technology & Computing | Windows |
| IAB20 | Travel | |
| IAB20-1 | Travel | Adventure Travel |
| IAB20-2 | Travel | Africa |
| IAB20-3 | Travel | Air Travel |
| IAB20-4 | Travel | Australia & New Zealand |
| IAB20-5 | Travel | Bed & Breakfasts |
| IAB20-6 | Travel | Budget Travel |
| IAB20-7 | Travel | Business Travel |
| IAB20-8 | Travel | By US Locale |
| IAB20-9 | Travel | Camping |
| IAB20-10 | Travel | Canada |
| IAB20-11 | Travel | Caribbean |
| IAB20-12 | Travel | Cruises |
| IAB20-13 | Travel | Eastern Europe |
| IAB20-14 | Travel | Europe |
| IAB20-15 | Travel | France |
| IAB20-16 | Travel | Greece |
| IAB20-17 | Travel | Honeymoons/Getaways |
| IAB20-18 | Travel | Hotels |
| IAB20-19 | Travel | Italy |
| IAB20-20 | Travel | Japan |
| IAB20-21 | Travel | Mexico & Central America |
| IAB20-22 | Travel | National Parks |
| IAB20-23 | Travel | South America |
| IAB20-24 | Travel | Spas |
| IAB20-25 | Travel | Theme Parks |
| IAB20-26 | Travel | Traveling with Kids |
| IAB20-27 | Travel | United Kingdom |
| IAB21 | Real Estate | |
| IAB21-1 | Real Estate | Apartments |
| IAB21-2 | Real Estate | Architects |
| IAB21-3 | Real Estate | Buying/Selling Homes |
| IAB22 | Shopping | |
| IAB22-1 | Shopping | Contests & Freebies |
| IAB22-2 | Shopping | Couponing |
| IAB22-3 | Shopping | Comparison |
| IAB22-4 | Shopping | Engines |
| IAB23 | Religion & Spirituality | |
| IAB23-1 | Religion & Spirituality | Alternative Religions |
| IAB23-2 | Religion & Spirituality | Atheism/Agnosticism |
| IAB23-3 | Religion & Spirituality | Buddhism |
| IAB23-4 | Religion & Spirituality | Catholicism |
| IAB23-5 | Religion & Spirituality | Christianity |
| IAB23-6 | Religion & Spirituality | Hinduism |
| IAB23-7 | Religion & Spirituality | Islam |
| IAB23-8 | Religion & Spirituality | Judaism |
| IAB23-9 | Religion & Spirituality | Latter-Day Saints |
| IAB23-10 | Religion & Spirituality | Pagan/Wiccan |
| IAB24 | Uncategorized | |
| IAB25 | Non-Standard Content | |
| IAB25-1 | Non-Standard Content | Unmoderated UGC |
| IAB25-2 | Non-Standard Content | Extreme Graphic/Explicit Violence |
| IAB25-3 | Non-Standard Content | Pornography |
| IAB25-4 | Non-Standard Content | Profane Content |
| IAB25-5 | Non-Standard Content | Hate Content |
| IAB25-6 | Non-Standard Content | Under Construction |
| IAB25-7 | Non-Standard Content | Incentivized |
| IAB26 | Illegal Content | |
| IAB26-1 | Illegal Content | Illegal Content |
| IAB26-2 | Illegal Content | Warez |
| IAB26-3 | Illegal Content | Spyware/Malware |
| IAB26-4 | Illegal Content | Copyright Infringement |