Overview:
ART19 supports ComScore tags. ComScore does not support our encrypted IP macro and the passing of IP address in the X-Forward-For and X-Device-IP headers is not required. However, if you require more in depth reporting via these 3rd party tracking URL’s, the X-Forward-For and X-Device-IP headers should be enabled. To have these headers enabled please reach out to support@art19.com to learn more.
As with all 3rd Party tracking URL’s, ComScore tags can be added at both the campaign or ad level. A tracking URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same tracking URL.
Step 1: ComScore Campaign Level Tracking
Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Tracking.
To add a destination, press the blue plus button and provide a name for your new tracking destination. Then click save. Please note, a Tracking Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor.
Step 2: Set specific parameters
Click on the pencil icon on the top-right of the card to populate the remainder of your tracking destination information.
A typical ComScore tag will look something like this:
https://sb.scorecardresearch.com/p?c1=x&c2=xxxxxxxx&c3=xxxxxxx&c4=xxxxxxxx&c5=xxxxxxxx&c11=&c13=&c16=gen&cj=1&rn=xxxxxxxxxxxx&ax_fwd=1
This will come prepopulated with all needed data in the proper syntax from the ComScore dashboard. Simply copy the URL provided as is into the URL field, set to Active and hit Update & Close.
