ART19 is certified to support Double Verify site-served tracking tag URLs. The passing of IP address in the X-Forward-For and X-Device-IP headers must be enabled for Double Verify to process the correct information. To enable this please reach out to email@example.com to learn more.
As with all 3rd Party tracking URL’s, Double Verify tracking can be added at both the campaign or ad level. A tracking URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same tracking URL.
Step 1: Double Verify Campaign Level Tracking
Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Tracking.
To add a destination, press the blue plus button and provide a name for your new tracking destination. Then click save. Please note, a Tracking Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor.
Step 2: Apply Tracking URL
Click on the pencil icon on the top-right of the card to populate the remainder of your tracking destination information.
In most cases, the agency who would like Double Verify tracking tags implemented will supply a spreadsheet generated by Double Verify that contains the tag. The tag URL should be copied from the IMG SRC in the cell labeled DVTag (1x1).
That URL should be copied into the URL field and will come prepopulated with all macros in the proper syntax from Double Verify. Simply copy the URL provided as is into the URL field, set to Active and hit Update & Close.