ART19 supports Nielsen DAR tags. Nielsen does not support our encrypted IP macro and the passing of IP address in the X-Forward-For and X-Device-IP headers is not required. However, if you require more in depth reporting via these 3rd party tracking URL’s, the X-Forward-For and X-Device-IP headers should be enabled. To have these headers enabled please reach out to firstname.lastname@example.org to learn more.
As with all 3rd Party tracking URL’s, Nielsen DAR tags can be added at both the campaign or ad level. A tracking URL configured at the campaign level will fire for every ad associated with the campaign. This saves you time if you have multiple pieces of creative requiring the same tracking URL.
Step 1: Nielsen DAR Campaign Level Tracking
Navigate to the campaign details page and scroll to the bottom to find 3rd Party Campaign Tracking.
To add a destination, press the blue plus button and provide a name for your new tracking destination. Then click save. Please note, a Tracking Destination can be called whatever you choose but we recommend using a name that includes the 3rd party vendor.
Step 2: Set specific parameters
Click on the pencil icon on the top-right of the card to populate the remainder of your tracking destination information.
A typical Nielsen DAR tag will look like this:
The <timestamp> macro will need to be updated with proper syntax for ART19. To update the pre-existing parameter, highlight the entire parameter.
Then click the corresponding button, in this case TIMESTAMP, to update the macro.
Be sure to set to Active before clicking Update & Close.