General
- In accordance with the IAB Tech Lab’s guidance (more info), we are no longer counting automated downloads from the Apple Podcasts app on watchOS.
- Progressive downloads from Apple Podcasts on Apple Watch and downloads from other podcast clients on Apple Watch will continue to be captured via the AppleCoreMedia browser.
- This change applies to all measurement types, as part of a standard practice to filter out "non-human" traffic.
- Historical downloads that would now be rejected will appear in series statistics under the AirTraffic.framework browser name. These downloads were previously attributed to atc or Apple Watch browsers.