ART19's Campaign statistics gives you an overview of a specific campaign. Here you can see how your campaign is performing based on its impression or spend goals as well as details on when and where your campaign audio was delivered.
To view a Campaign's stats page, click on the green Campaign Statistics button in the upper right corner of the Campaign Details page.
Campaign View Options
The Campaign Details page will first show you a daily summary of delivery stats within a specific time frame. By default, Time Range is set to "All" and will include all data since the campaign's creation. You can change the time frame shown by clicking on the Show Options button in the upper-left portion of the page.
To view more details about any set of data you can click on the tabs labeled 'Summary', 'Time', 'Series', or Audience or click on the View Details link in the bottom right corner of each card. Here you will be able to view a more detailed breakdown of your stats as well as download CSV of the stats details.
Clicking on the Show Options button will bring up a menu on the right side of the page. In this menu, you can adjust the time frame being measured and details being displayed in the campaign's graphs and tables.
In the Views section you can choose to display the total number of impressions served or, if a CPM was entered when setting up the campaign, a total spend can be displayed instead.
You can also adjust the Time Range in the Filters section. You can choose to display stats collected from the current Day, Week, Month, or Year, or you can choose to see all stats collected since the campaign was created. By default, the page will display all stats data.
If you'd like to see stats collected outside of one of the available date ranges, or if you'd like to limit the amount of data displayed, you can click on the Wrench icon and choose a custom date range. Once you have made any necessary changes, you can close the menu by clicking on the Hide Options button or on the X in the upper right corner of the page.
When you update stats options the details of your changes will be displayed above the Summary graph.
The Progress bar will show you how many total impressions have been delivered against an impression goal and end date (if one has been set).
This chart shows a breakdown of daily impressions or spend based on the timeframe set in the Display Options. Clicking on the View Details link on this card will open the Time tab.
If you are viewing details of a completed or long-running campaign then you may need to adjust the time frame to view all impressions or spend data.
By clicking the View Details link in the Daily Impressions card or on the Time tab you will be able to see a more detailed view of your stats broken out by day, week, month, quarter or year. These datasets can be downloaded as a CSV by clicking on the Download button in the upper right corner of the card.
Impressions by Series
This table will display details about your campaign delivery across all series connected to the campaign including the total number of impressions delivered and the percentage of the campaign's delivery goal.
Clicking on the Series tab or the View Details link at the bottom of the Impressions by Series card will show you further breakdown campaign impressions per series. If the campaign is delivering to multiple series then the graph at the top of the page will display which portion of the daily, weekly, monthly, quarterly, or annual impressions were delivered to which series.
[Image Graph breakdown per series]
The Top DMAs card will display a ranked list of top DMAs that received campaign impressions. By clicking on the State or Country tabs you can view more geographic data.
The Audience tab will show you further geographic breakdown including how many impressions were delivered via the RSS feed or through the ART19 embedded player via our API. It will also show you what percentage of impressions were delivered domestically vs internationally.
You will also see a duplicate of the Top DMA card from the Summary page, by clicking on View Details you can see and download a full table of the campaign's geo-data.