Campaign delivery can be controlled using a number of different pacing options. Pacing options are located on the campaign detail page just below the Run card and to the right of the Goal card. Pacing can be set to deliver a campaign As Fast as Possible, Evenly, or to meet a Daily Goal.
Choose which of the three pacing settings you'd like to apply to your campaign:
As Fast as Possible - This means that ads will be served whenever a campaign meets the requirements for delivery (based on its Priority, Fill Rate, CPM, Geography, etc.), as the system works to meet the campaign’s Goal as quickly as possible. A campaign set to As Fast as Possible may deliver before the Run time is complete.
Evenly - Ad delivery will be throttled or accelerated dynamically throughout the entire duration of the campaign to meet impression or spend goals while delivering as evenly as possible.
Note: The pacing algorithm assumes consistent download numbers, and cannot predict fluctuations in listenership. Download changes may not be factored into the pacing algorithm right away, which can result in uneven delivery until the system adjusts.
Daily Goal - Daily Pacing can be set to deliver “As Fast as Possible” or “Evenly” to meet the Daily Goal.
- Daily As Fast as Possible - This setting allows the campaign to deliver as it normally would, taking into account priority, fill rate, and CPM, but campaign delivery will stop for the day when it reaches the number of impressions in the Daily Goal.
- Daily Evenly - Ad delivery will be throttled or accelerated dynamically to meet daily impression goals while delivering as evenly as possible throughout the day.